Ecommerce SEO
Fix the technical layer before adding more content
If Google can't crawl, index, and trust your store, content won't save it. We audit your full technical foundation and apply every critical fix in month 1, not month 4.
Does this sound familiar
Ecommerce stores are technically complex in ways that most other websites aren’t. A product catalog with 500 SKUs, 8 category levels, faceted navigation, variant URLs, and an app ecosystem bolted on over time creates technical debt that accumulates silently.
Blog posts published on top of a technically broken store don’t rank. They get crawled, sometimes indexed, and then stuck on page 8 where no buyer ever finds them. The reason isn’t the content quality. It’s that Google’s trust signals for the domain are weak, crawl budget is being wasted on low-value URLs, and the most important pages have canonical or speed issues that make them rank-ineligible in competitive queries.
Technical SEO isn’t glamorous. It doesn’t produce the same visible output as a stack of published articles. But it’s the reason some ecommerce stores rank and others don’t, even when the content, the products, and the domain age are comparable.
The standard outcome of a technical SEO audit is a spreadsheet. Sometimes it’s a PDF. It has between 40 and 120 issues listed, often by severity category (critical, high, medium, low), with no guidance on which ones actually affect rankings and which are cosmetic noise that every audit tool surfaces because they’re easy to detect.
The store owner or developer gets the document, works through the first 10 items, finds that half of them require platform-level access or custom development, and the project stalls. Six months later, the original issues are still present, new ones have been introduced by product catalog updates, and the agency has moved on to the next report.
Two things prevent this outcome. First, prioritisation by ranking impact rather than by audit tool severity scoring. Core Web Vitals failures on your top product pages matter far more than missing alt text on your pagination. Redirect chains from old product URLs matter far more than unused canonical tags on pages with no traffic. Second, execution: fixes applied directly, not handed back as recommendations. Audits that end in a document don’t produce rankings.
Technical audits for ecommerce stores require looking at page types individually, not just at the site as a whole. A product page has different technical requirements than a category page, which has different requirements than a blog post or a contact page.
We audit across every page type: crawlability (is Google reaching the page at all), indexability (is the page in Google’s index or excluded), canonicalization (is the canonical tag pointing at the right URL or creating confusion), structured data (is the schema present, correct, and rendering), redirect structure (are there chains or loops leaking PageRank), Core Web Vitals (LCP, CLS, INP on mobile and desktop), and XML sitemap accuracy.
For ecommerce platforms specifically, we look at known problem patterns: variant URL duplication, collection page pagination, filter URL canonicalization, app-injected render-blocking scripts, and theme-generated JavaScript that delays LCP. These are the issues that show up repeatedly on catalog-based stores and that generic audits often miss or misclassify.
All critical and high-impact issues are fixed directly in month 1. Medium and low-priority issues are documented with implementation instructions for your team or queued for month 2.
Ecommerce stores aren’t static. New products get added. Collections get restructured. Apps get installed that inject scripts or generate new URL patterns. Platform updates change how themes render. Each of these events can introduce new technical issues.
Monthly monitoring catches problems before they compound. We run a fresh crawl each month, compare against the previous month’s baseline, and flag any new errors or regressions. If a platform update has broken your canonical tag implementation or a new app is slowing your LCP, you know about it within the month it happened, not six months later when you notice rankings dropping.
Search Console data is reviewed monthly: indexation status, coverage errors, Core Web Vitals field data, and any manual actions or security issues. The monthly report includes a plain-English technical summary alongside keyword and traffic data.
Technical SEO is the right starting point for stores where content has been published but rankings haven’t moved. If you’ve been adding blog posts or optimising product descriptions for 3 or more months with no visible Search Console improvement, the technical foundation is almost certainly the bottleneck.
For stores launching on a new domain, technical setup is part of the month 1 work regardless of which tier you’re on: GA4 and GSC correctly configured, sitemap submitted, canonical structure verified before the first piece of content goes live.
Find your plan
Pick where you are right now.
We'll show you exactly where you're losing traffic and signups.
Leave your details and we'll be in touch within 24 hours.